Our story

Built from experience within dentistry.

We've spent much of our careers working with dentists. All were talented. Most were good earners. Only a few built great wealth. Our program exists to change that.

The problem we kept seeing

Dentists receive advice from a lot of smart people: accountants, advisors, consultants, attorneys, practice brokers, and lenders. Each sees an important part of the picture. Very few see all of it.

As CEOs with disparate opinions, many dentists struggle to answer three basic questions:

  • —What is my practice worth?
  • —How do I increase my practice's value?
  • —Am I building towards personal financial freedom?

That struck us as a problem worth solving.

Dentists have a unique wealth opportunity.

A dental career affords opportunities to earn an excellent income, build a valuable cash-flowing business, and own real estate. A dental career should enable financial freedom within 30 years. Our goal is to help you achieve that by building wealth inside and outside of the practice.

So we built both halves.

First, the education.

A structured curriculum in finance, investing, business, ownership, valuation, and capital allocation built specifically around dentistry.

Then, the wealth building plan.

A system that values the practice, incorporates that value into the owner's personal financial picture, and identifies the questions that matter next.

Together, they help you build the wealth to be financially free.

Meet the Instructors

Michael Augins

Founder & CEO

Serial entrepreneur. Darden MBA. Former McKinsey consultant. Former President of NASDAQ-listed Sirona Dental Systems. Co-Founder of Imagen Dental, a 100+ practice dental partnership organization.

After spending 25 years in dentistry, I've come to recognize that dentists were never taught the business & wealth building skills to maximize their personal wealth and become financially free. It is my mission to help dentists achieve the full potential of their career.

Trevor Gingras

COO

Entrepreneur. Chicago Booth MBA. CPA. Former finance and commercial leader at Dentsply Sirona.

My mission is to help dentists become financially free via wealth creation from evolving from clinicians to business owners and investors.